Sustainability in Houston: Momentum Bay & Green Bank

Though his religious connotations in the business setting were a little off putting, it was hard to deny Mark Robinson’s genuine and sincere nature and most importantly his impressive results. While his approach might be unorthodox, his company seems to benefit from his unique salesmanship style. As a consultant for the Green Bank build out he was able to shave $1 million in construction costs on the $4 million dollar project by utilizing innovative solutions. By the same token, he saved another company a ½ cent per kWh of energy by featuring the energy company itself in a marketing video.

Momentum Bay almost exclusively works at the executive level believing in a trickle down buy-in approach. Nearly all companies that work with Momentum Bay hold assets or revenues ranging from $10 - $25 million. By working with C-level executives, he helps to ensure the profitability of his company by employing a $15,000 minimum for contracts.  

 Another unique approach Robinson uses is in his pitch of sustainability features to executives. While many of the companies and organizations we met with focused on affordable green building, Robinson preaches the health benefits instead and says he sees a 44% higher response rate by doing so.  

As the founding partner of Momentum Bay, Robinson has successfully built a management, marketing and energy consulting firm through a sustainability perspective. The firm focuses on clean tech, sustainable real estate and corporate sustainability. While his approach might not be for everyone, I appreciate that he practices what he preaches and has successfully made sustainability the driving force behind his business.